One, the overall structure of the box
The box type structure also determines the overall shape of the packaging box. Including the size, size and shape of the display surface. The common packaging forms are mainly: cylinder, cuboid, cone, various shapes and combinations of related shapes, and the novelty of the various forms of packaging formed by different cuttings, which guides consumers' vision. Very important role, the peculiar visual form can leave a deep impression on consumers.
two. Material selection
Different materials give people different feel and vision. Like coated paper: The paper surface is very smooth and smooth, with high smoothness and good gloss. Art paper: This type of paper usually requires special paper processing equipment and techniques, and the finished paper processed has rich colors and unique textures. More artistic. Cardboard: It is a kind of firm, thick paper with larger basis weight. It is more common in life. Tactile paper: It is a kind of paper with suede touch. It feels smooth and delicate, and has obvious heavy feeling, and it looks high-grade.
Three, color design
Color design occupies an important position in packaging design. The color requirements in packaging design are eye-catching, the contrast is strong, and it has strong attraction and competitiveness to arouse consumers' desire to buy. Designers should study the habits and hobbies of consumers as well as the trend of international and domestic color changes to continuously enhance the sociology of color and consumer psychology.